Latin Market - USA Supports 2nd Annual Latino Business Expo

Business Expo Spanish (2).jpg

The Latin Market - USA (Freshata Group) is excited to again support the Olathe Latino Coalition Business Expo on November 12, 2016.  The Expo will provide individuals with the opportunity to research how to start and/or expand a business in metro Kansas City including the City of Olathe, Kansas.  The program will feature bi-lingual workshops, keynote speakers, vendors, and networking opportunities with fellow business owners.  The Expo is free to attend, but advance registration is required. Expo schedules and registration information can be found at or by calling Chris Flores at 913-677-0100, ext 214.  We  will be offering free samples of our Classic and Iced Coffee Freshata along with other refreshing fruit laden beverages.   We look forward to a packed house for this important event.

Posted on November 3, 2016 .

Great Music Happened Here - PorchFestKC 2016

Congratulates to Kathryn Golden (PorchFestKC organizer) and her many volunteers on another successful and hugely entertaining PorchFestKC. We could not have asked for a better day to enjoy the 140+ bands and artists who performed. We also thank the many PorchFestKC attendees who visited our Paleterias Tropicana / Freshata booth and enjoyed our refreshing paletas and Freshata beverages.  We look forward to being a part of PorchFestKC for our fourth straight year in 2017.

Posted on October 11, 2016 .

Great Business Happened Here

Groupo Redes Latinas 

Groupo Redes Latinas 

Latin Market - USA with Paleterias Tropicana enjoyed meeting the many members of the Redes Latinas organization during their Redes Business Expo in Olathe, Kansas.  We look forward to attending up-coming Redes events.  

Posted on August 29, 2016 .

Introducing Co-Founder David Chavez

David and Sarah Chavez, Ingenuity Co-Founders

David and Sarah Chavez, Ingenuity Co-Founders

David Chavez - Marketing, Public Relations, Sales

Born to an entrepreneurial Latino family in Topeka, Kansas, David was given early hands-on exposure to operating a successful family-owned business.

After starting his career with a national not-for-profit agency in Washington, DC, David directed his attention to developing a marketing and event/entertainment production company to reach and promote Hispanic businesses. Today, David continues to own and expand the reach of his branding, entertainment production, and talent consulting company. 

David brings to Latin Market – USA a deep knowledge of the Latino marketplace and a unique ability to identify talent and leverage that talent to showcase and promote our business. 

Posted on August 19, 2016 .

The 13th Annual Tejano Music National Convention is in the Books

Congratulations to our partner Ingenuity on another successful and enjoyable Tejano Music Convention in Las Vegas.  Each year the convention gets bigger and bigger.  Latin Market - USA (Freshata Group) is grateful to be a part of such memorable musical event.  Link to video from Tejano Convention:

Posted on August 19, 2016 .

Tejano Music National Convention Week in Las Vegas

Latin Market - USA (Freshata Group) supports the 2016 Tejano Music National Convention in Las Vegas, NV on August 5th and 6th.  The convention brings together many of the legendary and up and coming Tejano artists for 2 days of music, dancing, and all that Las Vegas has to offer.  Convention details can be found at  Join us for a great time. 

Posted on August 1, 2016 .

Introducing Co-Founder Jose Luis Valdez

Born near Mexico City, Jose Luis came to the US at a young age to join his family members who migrated to Chicago.  As a young man in a new country, he quickly applied his strong work ethic by working in the high-end restaurant industry.  Jose Luis, learned everything that he could knowing that someday he would open his own business.

Today, Jose Luis owns 4 cafe and ice cream stores in the Kansas City and Wichita, Kansas area.

Jose Luis brings to Latin Market – USA a unique ability to create new products that are practical, artistic, and popular with customers. 



Posted on July 6, 2016 .

Latin Market - USA Supports Tejano Music National Convention

Latin Market - USA is pleased to support our partner's Tejano Music National Convention in Las Vegas.  The annual Tejano Convention brings together many of the legends and newcomers of the Tejano  music genre. To learn more about the Tejano Music Convention go to  We hope to see you there on the dance floor. 

Posted on June 27, 2016 .

Celebrate Summer 2016 with a Refreshing Freshata Treat

Join us at one of the Kansas City or Wichita based Paleterias Tropicana for a refreshing Freshata beverage or an ice cold Freshata ice cream treat.  Ask us for a free sample of our Freshata treats during your next visit to Paleterias Tropicana and please share your feedback on this website.  Have an enjoyable Summer!

Posted on June 21, 2016 .

Helping Families Find Their New Dream Home!

Congratulations to the Olathe Latino Coalition Steering Committee and its many sponsors on planning and conducting a successful Home Buyer Expo on Saturday, April 30th. It was great to witness the extremely high energy level by all participants. We are grateful for the opportunity to be a sponsor of the Expo and contribute to helping families find their new dream home.  We also look forward to supporting the next Olathe Latino Coalition Business Expo coming in late 2016 - stay tuned for more details. 

Posted on May 4, 2016 .

Introducing Freshata Ice Cream and Paletas

Latin Market - USA (Freshata Group) introduces Freshata ice cream and paletas on April 01.  We are pleased to add two new natural and refreshing products to our "Horchata Oficial" family just in time for the Spring and Summer seasons.  We invite you to visit us at any of the four Paleterias Tropicana stores to try one or all four of our Freshata beverages and ice cream products.  Please feel free to leave us your feedback on this website in the Contact tab.  Check our Freshata News tab frequently for upcoming events.  Paleterias Tropicana locations can be found at  Thank you.  

Posted on April 5, 2016 .